Beautiful Bordeaux Puts Southern France On The Map Steeped in history, the 120-year-old Villa Primrose has hosted the BNP Paribas Primrose since its inception in 2008. The tournament has become one of the most desired destinations on the ATP Challenger Tour, with Richard Gasquet (2010), Gael Monfils (2013), Thanasi Kokkinakis (2015) and Reilly Opelka (2018) among its past champions. Held in mid-May, it is the second week of a two-tournament swing in Southern France with Aix-en-Provence.