Beginning its 125th year in 2024, the Cincinnati Open is returning to its original name and with the guarantee by owner Beemok Capital to keep the ATP Masters 1000 at the Lindner Family Tennis Center for another 25 years. Founded in 1899, the tournament is planning for the future with $260 million being invested toward on-site improvements as the event prepares for an expanded player field and increased number of days beginning in 2025.